ESPN World Cup Ads: Group A

To promote the coverage of this year’s World Cup, ESPN and their ad agency Wieden+Kennedy commissioned the South African artist collective AM I Studios to create 32 posters depicting the 32 countries participating in the World Cup. Over the next few days, we’ll look at all of the posters.


Hey, want to hear the most annoying sound in the world?

South Africa is represented by a fan playing the vuvuzela, the plastic horn which has quickly become the soundtrack of the tournament. At the moment it looks like the South Africans will become the first host nation to not advance to the knockout rounds.

Cause we're the three best friends that anyone could have.

France‘s three big stars are depicted as the Three Musketeers. Amusingly, Henri’s left hand is depicted as glowing. This is probably a reference to a controversial goal he scored against Ireland in the qualifying rounds that by all appearances was scored with a little help from his hand. By sharp contrast at the moment France has scored no goals in the 2010 tournament despite finishing in second in 2006.

Las culatas malas

Mexico‘s coach Javier Aguirre is depicted atop a Mayan pyramid while fans of El Tri cheer on below. At the moment the Mexicans look ready to advance to the Round of 16.

Oh, the sun shines bright over my ol' Uruguaian home.

Uruguay‘s poster features the national symbol, the Sun of May. The Sun’s face has been replaced by one of the national team’s stars (perhaps captain Diego Lugano?) and is seen holding the World Cups it one in 1930 and 1950. It’s worth mentioning that 1930 was the first World Cup and that Uruguay was the host.

About Michael Darling
Collector of the interesting and absurd.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: