ESPN World Cup Ads: Group B

To promote the coverage of this year’s World Cup, ESPN and their ad agency Wieden+Kennedy commissioned the South African artist collective AM I  Studios to create 32 posters depicting the 32 countries participating in the World Cup.


Argentina star Lionel Messi is depicted kicking a golden soccer ball that shines like the Sun of May. Meanwhile in the background  we see soccer stadiums housing Argentina’s previous two World Cup victories.

Greece‘s poster depicts the national team in an ancient Greek ship as winged forward Theofanis Gekas leads the way. My favorite detail in this poster is Head Coach Otto Rehhagel in the back of the ship wearing a toga over his suit.

Nigeria is represented by what appears to be midfielder Ideye Brown riding atop a green eagle in reference to the Nigerian squad’s nickname, the Super Eagles.

South Korea co-hosted the 2002 World Cup and finished in fourth, a surprising result for a team that had never won a World Cup match before. The bars in front of the Korean tiger show how they broke out in 2002. The South Korean team hopes to have similar results this year.


About Michael Darling
Collector of the interesting and absurd.

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