Jim Henson’s Wilkins Coffee Ads
November 15, 2010 Leave a comment
Before he found great success with the Muppets, Jim Henson created a series of commercials in the 1960s for Washington DC coffee company, Wilkins Coffee. These ads featured a proto-Kermit the Frog in a great parody of advertising’s traditional hard sell. Whereas the hard sell seeks to show the various reasons why someone needs to buy a product, these ads use comic violence to essentially threaten people in to drinking Wilkins Coffee. As the ads worn, “things just seem to happen to people who don’t drink Wilkins Coffee.”The commercials were a success in DC and soon, many other regional coffee companies from across the country were asking for Henson to create the same loony ads for their brands.