Black Friday Gift Guide: What Do You Get The Top Grossing Film of All Time (in 1998)?

It’s 1998 and James Cameron’s Titanic has surpassed George Lucas’ Star Wars: A New Hope as the top grossing film of all time. To congratulate Cameron on his film’s achievement, Lucas took out a full page ad in Variety depicting characters from the Star Wars trilogy standing on the Titanic as it sinks. This was an extension of a tradition between Lucas and Steven Spielberg. It started when Star Wars surpassed Jaws as the top grossing film of all time, and Spielberg took out an ad in Variety depicting R2D2 reeling in Spielberg’s titular shark. Later when E. T. surpassed Star Wars, Lucas took out an ad showing R2 presenting a crown to E. T. Finally, in 1997 when the Special Edition of A New Hope took back the number one spot, Spielberg ran an ad with E. T. restoring the crown to R2’s dome. Star Wars would hold on to the number one spot for about a year until Cameron and his doomed ship came along, at which point Lucas had this clever ad published in Variety. And no, when Cameron’s Avatar surpassed Titanic, Cameron did not take an ad out congratulating himself.

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About Michael Darling
Collector of the interesting and absurd.

One Response to Black Friday Gift Guide: What Do You Get The Top Grossing Film of All Time (in 1998)?

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