Hot Wheels Loop On A Freeway

If you had a Hot Wheels track as a kid, you probably loved the signature giant loop you could install in the center of the track. As part of an advertising campaign for Hot Wheels in Bogota, Columbia the advertising firm of Ogilvy & Mather & Mather decided to create the loop in the real world. The firm hired a construction crew to create a wooden facade of the loop along a highway overpass. Check out more pictures over at Gizmodo and on the French Paper Plane website.

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About Michael Darling
Collector of the interesting and absurd.

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